Hello,
I'm Ifrah
/If · ruh/
I'm a product designer who thrives on tackling tough, messy problems. With a love for systems thinking, storytelling, and thoughtful craft, I shape experiences that drive growth.
Design
Philosophies
Involve everyone
Designers should never work in silos. I engage developers, stakeholders, users, and researchers early to ensure diverse insights shape thoughtful, inclusive designs.
Keep it simple
Great design is clear and intuitive. I focus on stripping away complexity, ensuring every element serves a purpose and delivers value to the user.
Experience
Freelance
Product Designer
Partnering with various local businesses and startups to create impactful web experiences and products.
Atlassian
Product Designer
Led design on 8+ B2B web pages, including the Atlassian Guard landing page. Built reusable components for Atlassian’s Design System.
Digital Aid Seattle
UX Designer
Redesigned Digital Aid’s website and volunteer onboarding, making it easier for local organizations to request support and for volunteers to contribute.
Microsoft
Product Designer
Designed a platform consolidating 40+ resettlement resources with Microsoft legal advisors, handed off to a local NGO.
UCSD Design Lab
UX Designer
Developed interactive components to spark engagement in articles, rethinking traditional commentary systems.